The global breakfast cereals market was valued at US$32.5 billion
in 2012. After growing at a CAGR of 4.1% between 2013 and 2019, the
market is estimated to reach an overall total of US$43.2 billion in
2019.
Browse the full Breakfast Cereals Market - Global Industry
Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019
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A research report has been released by Transparency Market
Research titled “Breakfast Cereals Market - Global Industry
Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019”,
which describes all the important aspects of the market with
historical and current matter.
The report states the U.S. faces a declining breakfast cereals
market, which is forcing top companies to approach the markets of
emerging countries. Most of the North American companies have been
ramping up their sales and promotion efforts in the emerging nations
of the Asia Pacific regions to increase their revenue. A majority of
the promotion efforts focus on displaying the health benefits of
breakfast cereals to increase product appeal. Another strategy they
use is to incorporate region specific flavors along with the generic
international staples.
The report categorizes the breakfast cereal market into two
generalized segments: the hot cereals and the ready to eat cereals.
Ready to eat cereals dominate the market over hot cereals. The ready
to eat segment was valued at US$27.8 billion in 2012. Hot cereals are
however reported to be growing at a CAGR of more than twice that of
ready to eat cereals. The report explains that the Asian markets
prefer hot cereals more, boosting its growth.
The report says that the top reason for growth in the breakfast
cereals market has consistently been the requirement for convenience
foods due to the hectic lives of middle class society. Most developed
countries have incorporated breakfast cereals as a part of their
daily diet.
The report says that the increasing per capita income of families
in emerging countries is what will drive the breakfast cereals market
in the future.
Geographically speaking, the report identifies North America as
the breakfast cereals market leader in sales, especially the U.S.,
which accounted for the largest share in the global market at US$13.9
billion in 2012.
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China on the other hand has a much smaller market, but is reported
to grow at the fastest rate of all the countries. Major investors are
lined up to provide growth for the breakfast cereals market in the
Asia Pacific region.
The Asia Pacific region is predicted to hold a market share of
almost 13% in 2019, while the market shares of North America and
Europe are expected to decline.
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