The
global bottled water market is one of the most dynamic markets
operating within the foods and beverages industry. A paradigm shift
in consumer preferences in favor of bottled water as a more hygienic
option of drinking water has benefited the market both in terms of
demand creation and revenue generation. According to market research
reports, the global bottled water market was valued at US$157.27
billion in 2013 and is expected to reach US$279.65 billion by the end
of 2020, registering an impressive growth at a CAGR of 8.7% from 2013
to 2020. In terms of volume the market is expected to grow at a CAGR
of 8.3% and reach a market size of 465.12 billion liters by 2020.
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The
activities inthe bottled water market are regulated by the Food and
Drug Administration (FDA) in the U.S.Bottled water is considered as a
type of packaged food under the Federal Food, Drug and Cosmetic Act.
At the global level, its operations are monitored and regulated by
the International Council of Bottled Water Associations (ICBWA).
Global
Bottled Water Market Analysis
The
global market for bottled water is highly fragmented in nature,with a
large number of private label brands and local bottlerspitted against
each otherin a fierce competition to occupy the larger share of the
market. However, it is observed that more than 60% of the global
bottled water market is dominated by the national and regional
players.
The
market for bottled wateris segmented into four categories, which are
still water, carbonated water, functional water, and flavored water.
On the basis of revenue earned, still water emerged as the largest
contributor in the bottled water market in 2013, accounting for 64.9%
of the overall market. It was closely followed by carbonated bottled
water as the second largest contributor in the same year, with a
market share of22.9%. The market share for flavored and functional
water wasregistered at a meager 7.1% and 5.1%, respectively,in 2013.
However, industry experts hold the view that product innovation in
the packaging of flavored drinking water will significantly boost its
demand during the forecast period.
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Geographically,
the global market for bottled water has been categorized into four
regions, which are North America, Asia Pacific, Europe, and Rest of
the World (RoW). In terms of revenue, Asia Pacific dominated the
global market in 2013, accounting for a market share of 33%.
Moreover, growing population, increase in exposable income, launch of
newer and more attractive packaging initiatives and rising health and
wellness concerns will significantly fuel demand for bottled water in
Asia Pacific.It is expected to register growth at a high CAGR of
10.5% from till 2020. In the same year, Europe surfaced as the second
largest contributor in the global market for bottled water,
accounting for a market share of 28.8%.
Market
Insights into Global Bottled Water Market
The
growth of the bottled water market globally is driven by factors such
as rising health and wellness concerns and evolution of newer and
more attractive packaging initiatives. Additionally, the increasing
population and surge in disposable income have further contributed to
the growing demand for bottled water worldwide. In spite of the high
growth rate registered, the market is not free from its fair share of
restraints. Bottlenecks such as a lack of awareness
regardingpotential health hazards of water from low cost taps and
water contamination caused by leaching have partially limited the
growth of the bottled water market globally. However, shifting
patterns of consumer preference in favor of flavored and vitamin-rich
functional water and innovation in terms of portability and packaging
of hygienic water has propelled the demand for bottled water in the
global market.
Major
Players in Global Bottled Water Market
The
global water market is dominated by major players like Groupe Danone,
Coca- Cola Company, Icelandic Water Holdings ehf., Mountain Valley
Spring Company, The PepsiCo Inc., Nestle Waters, Hangzhou Wahaha
Group Co. Ltd., and LLC.
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