According
to a new market report published by Transparency Market Research
“Sports Nutrition Products Market - Global Industry Analysis, Size,
Share, Growth, Trends and Forecast, 2014 - 2020,” the market was
valued at USD 29.74 billion in 2013, which is expected to reach USD
52.55 billion by 2020, growing at a CAGR of 8.5% from 2014 to 2020.
In terms of volume, the global sports nutrition products market was
valued at 8.58 kg billion in 2013 and is expected 14.67 kg billion by
2020, growing at a CAGR of 8.0% from
2014 to 2020.
Sports
nutrition is a specialized market within the overall nutrition
industry. A number of products fall under the sports nutrition
market; these include: protein bars and shakes, energy bars and
drunks, and dietary supplements. A number of nutritious and
energy-boosting ingredients go into the manufacture of sports
nutrition products. Typically, such products comprise ingredients
such as caffine, linoleic acid, creatine, and taurine.
Browse
the full Sports Nutrition Products Market Report:
http://www.transparencymarketresearch.com/sports-nutrition-market.html
Sports
Drinks Hold Largest Market Share but Sports Food Looks Promising
Within
the global sports nutrition market, sports drinks occupied the
largest market share in 2014. However, there is another segment that
presents several growth opportunities- sports food. The segment of
sports food is currently growing at a very healthy pace and there is
much scope for innovation and new product development within this
segment. Globally, the sports food segment will benefit from
heightened health awareness levels and a change in lifestyle.
To
put this trend into numbers, the sports drinks product segment was
estimated at 8.21 billion liters as of 2013. And, the sports food
segment will emerge as the fastest growing segment with a 9.6% CAGR
from 2014 to 2020.
Sports
Nutrition Market Rides High on the Obesity-Alleviation Wave
The
occurrence of obesity worldwide has doubled since 1980, according to
the World Health Organization (WHO). This has spurred many countries
into action so as to control the obesity epidemic before it spirals
into an unaffordable cost to their healthcare systems. In view of
this drastic change that’s brewing in virtually every major nation,
the pressure is on consumers to lead an active, balanced and healthy
lifestyle. The most convenient way to do this is via engaging in
sports and other types of physical activity. As the number of people
indulging in sports goes up, the global sports nutrition market needs
to cater to the specific nutritional demand of consumers of different
age groups.
Browse
the full Press Release
:http://www.transparencymarketresearch.com/pressrelease/sports-nutrition-market.htm
Thus,
besides professional athletes and sports persons, a rising number of
recreational users are also pushing up the demand in the sports
nutrition market. Thus, the drivers of the global sports nutrition
market can be pinned down to the following: Increased health
awareness, a rapid pace of urbanization, ability of consumers to
purchase sports nutrition products thanks to growing disposable
income, and intelligent market campaigns by sports nutrition
companies.
Sports
Nutrition Market Needs to Deal With Counterfeit Products that Dent
Consumer Confidence
While
there is little doubt that over the next few years, the global sports
nutrition market will witness a healthy growth in demand, there are
still a few challenges that will curtail this rise to some extent.
The presence of counterfeit products in the sports nutrition market
is one such concern. Moreover, in several parts of the world, the
sports nutrition products market remains unregulated and this poses a
serious health risk to consumers. The time is right for companies to
strengthen their commitment to weeding out such counterfeit products
and strengthen consumer confidence.
Sports
nutrition products are increasingly purchased by consumers online;
hence, it is vital that companies in this market spruce up their
supply chain and logistical networks so that they do not miss out on
key consumer pools. The best way, as many companies have already
found, is to penetrate developing countries where health awareness is
steadily growing and consumers are in a position to spend more on
sports nutrition products. Vast untapped potential exists in
countries such as Brazil, Argentina, India, Japan and China.
As
of 2014, North America was a leader in the global sports nutrition
market and this region will hold on to its top position through 2020
at least. The next largest market for sports nutrition is Europe, a
region that could well be outpaced by aggressive growth in the Asia
Pacific region.
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a Brochure of this Report:
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