Global Frozen Food Market Largely Impacted by Drastic Change in Lifestyles:Transparency Market Research

The global frozen food market is a significant part of the overall food industry and has been a great contributor to the expansion of the food industry. Frozen food items may be canned, cooked, or pre-cooked and are stored below the temperature of -9.5°C in order to increase their shelf life. Such freezing temperatures help in preventing the growth of microorganisms in food and delay the process of decomposition.

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The two processes used for freezing food are mechanical freezing and cryogenic or flash freezing. The type of method used for freezing and packing food is determined by the texture of the item. The food packaging industry has been opting for the cryogenic method since it allows quick freezing, making smaller ice crystals and thus preserving the texture and quality of the food.

Busy Lives Driving Global Frozen Food Market

The biggest factor driving the global frozen food market is convenience. In times that are dictated by work and busy schedules, there is little or no room for cooking elaborate meals. Owing to these reasons, several city dwellers are opting for frozen food items, which can be prepared in minutes with simple heat treatments. In addition to this, the global frozen food market offers a wide range of items of various cuisines. These offerings are an added advantage for the frozen food market as global citizens are provided with local solutions to satisfy their taste buds even when miles away from home.

Ready-to-Eat Meals Leads the Frozen Food Market

The product segment in the global frozen food market is inclusive of frozen fish or seafood, ready meals, frozen potatoes, frozen soup, and frozen fruits and vegetables. The frozen ready-to-eat meal segment is further fragmented into products such as desserts, pizza, snacks, and entrees. Out of these sub-segments, the frozen ready meals category is expected to grow at a CAGR of 3.9% from 2013 to 2019. Furthermore, the frozen potatoes segment, which has held a minor share so far, is also expected to grow at a rapid pace with increasing applications of these food products. By 2019, the frozen vegetables and fruits market will have also reached new heights as innovative technological advancements are slowly moving towards making these vegetables and fruits last longer. In order to reap heavy returns on investments, manufacturers in the global frozen food market are working towards tapping into the “next-generation” demographic group that is likely to buy more frozen food.

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Brazil and Argentina to Fulfill Great Expectations of the Global Frozen Food Market

Geographically, the global frozen food market is divided into North America, Asia Pacific, Europe, and Rest of the World. Analysts predict that countries from the Rest of the World region such as Brazil and Argentina will witness the highest growth rate in the coming five years as new markets open up for frozen food. Historic data suggests that Europe was leading the global frozen food market in 2012 with a share of over 35%. In the next five years, the frozen food market is expected to grow at a CAGR of 3.8% with Germany being the biggest consumer and grabbing a market share of over 15%. Furthermore, Asia Pacific is showing a promise of winning a share of 24.8% of the market. The biggest contributors to this stupendous growth will be the emerging economies of China and India. Lastly, the frozen food market in North America will grow at a slower rate compared to the other regions in this market.

The key players in the global frozen food market include H.J. Heinz, Nestle, ConAgra, The Schwan Food Company, and McCains. The innovative approaches taken by these companies and their marketing efforts will decide the fate of the global frozen food market in the coming five years.

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