Beer is one of the
most preferred alcoholic beverages in Europe. There are large numbers
of local players in Europe with no international presence. The advent
of beer started in Western Europe and later on spread to Eastern
Europe. Ukraine and Russia are some of the major countries boosting
the demand for beer in Eastern Europe. However, due to high market
penetration Western and Northern Europe is expected to have stable
growth throughout the forecast period. The consumption rate of beer
in Europe is the higher compared to other alcoholic beverages such as
Wine and Spirits (Whiskey, Vodka, Rum and various others). Germany
held the largest market share in Europe beer market followed by the
U.K.
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Pet Beer Market Report :
Health benefits
associated with consumption of beer is one of the major factors
boosting the demand for beer in Europe. Beer, being an alcoholic
beverage offers several health benefits when consumed within
stipulated limits. It is the third most popular drink after water and
tea in Europe. Consumption of beer keeps the kidneys healthy as each
bottle of beer consumed reduces the risk of developing kidney stones
by about 40%. The presence of soluble fiber in beer results in
digestion which reduces the occurrence of intestinal transit. Beer
contains elevated levels of silicon facilitating development of
stronger bones and increased bone density. Rising disposable income
post economic slowdown among the consumers especially among the youth
is also expected to drive the beer market in Europe. The strengthened
economic condition of Europe has led to the significant rise in the
disposable income of the consumers.
However, the
availability of substitutes is restraining the growth of beer market
in Europe. There are both internal and external substitutes for beer.
Internal substitutes of beer include other alcoholic beverages such
as spirits (Whiskey, Vodka, Rum and various others) and Wine.
Consumers who do not prefer beer can always shift to these
alternatives. External substitutes of beer include other
non-alcoholic beverages such as carbonated drinks, dairy drinks, RTD
tea and coffee and energy drinks among others.
However, Eastern
Europe offers huge untapped potential opportunity for beer
manufacturers to capitalize upon. The growing markets of Russia,
Ukraine and various other countries offer several expansion
opportunities for the beer manufacturers. Germany is the market
leader in the beer industry followed by U.K. However, with France is
the fastest growing market for beer in Europe. Health benefits
associated with beer is one of the major factors boosting the demand
for beer in France.
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Release report :
Anheuser-Busch
InBev, SAB Miller PLC, Heineken N.V., Carlsberg Group and Diageo are
some of the key players operating in the beer industry in Europe.
The report has been
segmented by product type and geography and it includes drivers,
restraints and opportunities (DRO’s), Porters Five Forces analysis,
Value Chain analysis of the beer market. The study highlights current
market trends and provides forecasts from 2015 to 2021. Average
selling prices (ASP) across all beer types are covered within the
scope of research. We have featured the current market scenario for
the Europe beer market and identified future trends that will impact
demand for beer during the forecast period.
By product, the
market has been segmented into Ale beer, Lager beer and Stout beer.
By country, the market has been segmented into the EU5 (Germany,
U.K., Italy, Spain and France) and rest of Europe. The report
provides the current market size and anticipates its status over the
forecast period. In addition, the report also provides the market
size in terms of volume consumption in billion liters.
The report also
analyzes factors driving and inhibiting growth in the beer market.
Porter’s Five Forces analysis offers insights into the market
competition across its value chain. The report will help
manufacturers, suppliers, and distributors to understand the present
and future trends in this market and formulate strategies
accordingly.
The report segments
the Europe beer market as:
Europe Beer Market
by Product type:
Ale beer
Lager beer
Stout beer
Europe Beer Market
by Country:
Germany
U.K.
Italy
Spain
France
Rest of Europe
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