Aspartame Dominates Global Low-calorie Food Market but Sucralose is Gaining Market Share

The low-calorie food market has registered exponential growth over the last couple of years owing to the change in lifestyle patterns and rising concerns of obesity and cardiovascular diseases at a young age.

People lead a very hectic life dominated by an endless list of daily errands in the present century. Unhealthy diet coupled with lack of proper exercise and addiction to cigarette and alcohol has further deteriorated the living conditionsof people across the globe. Consequent health concerns such as obesity, blood pressure, diabetes, and cardiovascular diseases have become very common in recent times, thereby driving people towards low-calorie food items.

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The present global health scenario is definitely depicting a shocking and an unpleasant picture. According to a recent report published by the World Health Organization (WHO), in 2010 there were more than 42 million children under the age of fiveglobally who were overweight. In fact more than 36.5% of the United States’ populationis obese. The United Kingdom has registered maximum cases of obesity among othercountries in Europe with 24.8% obese population, while Australia leads the region of Asia-Pacific with 28.3% obese population.

High rate of obesity among children as well as adults registered across the globe has surfaced as a major concern. This along with the rising number of diabetes cases has fuelled the demand for low-calorie food over the last couple of years. As noted by the WHO, 347 million cases of diabetes wereregistered worldwide in the year 2013. This shows that it is high time for people to start taking their health more seriously.

Aspartame Dominates Global Low-calorie Food Market but Sucralose is Gaining Market Share

A significant increase in demand for low-calorie food has been observed in regions such as Brazil, India, and China where a growing number of diabetes casesare registered every year. In terms of application, the global market for low-calorie food can be segmented into food, beverages, healthcare, tabletop, and others. Based on product segment, the market can be classified under Sucralose, Stevia, Aspartame, Cyclamate, and Saccharin – all artificial sweeteners. The growing demand for aspartame is dominating the global market for low-calorie food.

Sucralose is fast gainingpopularity among the health conscious populace worldwide. It is important to note here that the market for Aspartame, Sucralose, and Saccharin is facing a tough competition from Stevia that is growing in popularity as a 100% natural sweetener.

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United States to Remain Undisputed Leader in Low-Calorie Food Market

A shift in consumer preference in terms of food people eat has been noted in the past couple of years. The rising level of health concerns around the world has given a significant impetus to the demand for low-calorie food. The market for low-calorie food that was valued at US$7,418.6 million in 2013 is expected to be worth US$10,414.7 million by theend of 2019, registering a CAGR of 5.9% from 2014 to 2019. The United States will dominate the market for low-calorie food for the next few years. It will be closely followed by the European nations and developing countriesin Asia-Pacific during the same period.

Ageing Population and Higher Health Consciousness to Boost Low-Calorie Food Demand

The global market for low-calorie food is expected to experience an exponential rise in the next couple of years. Growth drivers that will significantly boost demand in the market include:

The increasing rate of obesity and diabetes among global population

People across the globe are becoming more aware in terms of health concerns and wellness. The increasing inclination of people towards a healthier lifestyle will positively impact the worldwide demand for low-calorie food.

Increasing ageing populace globally will also contribute to the growing demand for low-calorie food.

Low-Calorie Food Brands Need Innovative Strategies to Compete With Junk Food Labels

No market is free from bottlenecks, and the global low-calorie food market will have to face its share of market restraints as well. High rate of artificial sweetener consumption and discount strategies adopted by the junk food sector might hinder the growth of low-calorie food market. However, changing food patterns among children and adults alike will offer considerable opportunities for manufacturers in the global low-calorie food market to capitalize on.

Highly-competitive market scenario

Leading companies such as Nestle S.A., GroupeDanone, PepsiCo Inc., The Coca Cola Company, Bernard Food Industries Inc., Cargill Incorporated, Ajinomoto Co., and McNeil Nutritionals, LLC will continue to dominate the global low-calorie food market.

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