Canada and the U.S. Lead the Milk Market in North America

If there is one aspect of daily diet that is universal, it has to be milk. No matter where you live or which language you speak, milk forms an irreplaceable part of one’s diet due to the high nutritional value and health benefits it offers. In recent years, North America has emerged as a flourishing market for milk and dairy products. Factors such as growing health concerns, shift in lifestyle preferences, and growing inclination towards healthier food habits have fuelled the demand for milk and dairy products in the region. In fact, reports indicate steadily rising market share of private labels across Canada and Mexico owing to high quality and low price of milk available in the region. The market for milk in North America is expected to reach US$35.8 billion by the end of 2019 at a CAGR of 3.5%. In terms of volume, the consumption of milk in North America is anticipated to grow from 17.96 billion kgin 2013 to 21.05 billion kg in 2019 at a CAGR of 2.13%.

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Canada and the U.S. Lead the Milk Market in North America

The milk market in North America is highly fragmented and competitive by nature. This has led to greater product innovation and availability of milk in different forms such as buttermilk, flavored milk, powder milk, and liquid milk, which has further contributed to the growth in demand for milk in the region. Given theavailability of different types of dairy products in the region and the increasing influx of immigrants and their families in countries such as the United States and Canada,the demand for milk and other dairy products will substantially increase.

The milk market in North America has been country-wise segmented into the United States, Mexico, and Canada. The market share for private labels is rising steadily in Canada and Mexico due to the ongoing competition among milk processors. The intensity of prevailing competition is further aggravated by the availability of high quality milk at pocket-friendly prices. It has been observed that consumers across North America are more inclined towards private label brands compared to national brands for milk owing to their cost-effectiveness. This trend has resulted in a sizeable increase in market share for private labelsin the United States over the last couple of years.

In the United States the demand for dairy alternative beverages are quite high, while in Mexico and Canada animal milk is preferred over plant milk at any given point.

Change in Consumer Preference to Buoy Demand for Milk in North America

There are many factors contributing to the steady growth of the milk market in North America.Firstly, the market for milk in North America is supported by a strong network of distribution channels that ensures easy availability of milk across retail outlets. Moreover, consumers in the region are becoming increasingly conscious about the nutritional value of the food they consume. This has significantly contributed to the rise in demand for milk and dairy products because they are preferred sources of nutrients especially calcium. According to industry sources, change in eating habits among consumers in North America is expected to buoy the demand for milk in the region.

North America Milk Market Needs to Contend With Substitutes Such as Soy and Almond Milk

It is important to note here that in spite of such flourishing opportunities, the market for milk in North America is not free from its share of restraints. Factors such as short shelf-life of milk and availability of close substitutes such as soy and almond milk often appear as bottlenecks hindering the growth of the market. However, growing demand for milk as a daily nutrient requirement to avoid health deficiency of any kind is expected to create significant opportunities for the market to thrive in North America.

Private Labels Hold Prominent Share of the Market

In the United States, the Dairy Farmers of America was reported to have the maximum share of market in 2013 compared to private labels in the region. The milk market in Canada was dominated by private labels such as Neilson, Parmalat, and Dairy Land in the same year. GrupoLala on the other hand, registered the maximum share of market in Mexico in 2013.

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