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the full Global Flavored and Functional Water Market Report:
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Increasing
obesity rate, rising aging population and changing consumer
preferences are the major growth drivers for the global flavored and
functional water market. Growing health concerns are restraining the
masses from consuming carbonated or artificial flavored drinks and
compelling them to opt for flavored and functional water. Flavored
and functional water are generally priced similar to carbonated
drinks, which reduces the switching costs for the consumers, thus
increasing flavored and functional water attractiveness. Major growth
challenges for the flavored and functional water industry include
threat of substitutes and increasing campaign against packaging
bottles.
Emerging
markets such as countries in Asia, Latin America and the Middle East
have witnessed rising urbanization and increasing disposable income,
which act as an opportunity for the flavored and functional water.
Increasing urbanization has increased the awareness levels of the
consumer regarding the products that help in their well-being. The
increasing income levels have also enabled the consumers to spend on
premium products thus providing great opportunity for the market
players to focus in these markets. Expansion in the industrial and
agriculture sectors in China has resulted in polluted water supplies,
which in turn has driven the demand for bottled water, including
flavored and functional water segment.
The
urban population is more conscious about staying fit and their
appearance. By linking water to health and beauty regimes, flavored
and functional water manufacturers are increasingly positioning their
products to take advantage of this. According to the United Nations,
global urban population is expected to increase from 3.4 billion in
2009 to 6.3 billion in 2050.
The
urban population is more willing to try new products that help in
their wellbeing thus offering new opportunity for the market players.
The flavored and functional water market is bifurcated into two
segments: Flavored Water and Functional Water. The global flavored
and functional water market grew by 7.3% over 2011 to reach USD
17,200.0 million in 2012. Flavored water, the larger segment, was
valued at USD 11,653.8 million in 2012, up 7.1% over that in 2011.
Functional water is expected to be the fastest growing segment,
registering strong growth over the forecast period.
The
U.S., Germany, France, Italy and Japan were the top markets for
flavored and functional water in 2012. Asia Pacific is emerging as a
strong market registering double-digit growth in 2012. Major
companies operating in the flavored and functional water market are
Groupe Danone, Nestle, PepsiCo, The Coca-Cola Company, Kraft Foods,
Hint Water, Balance Water Company and Sunny Delight Beverages
Company.
The
Flavored and functional water market is segmented as follows:
Flavored
and Functional Water Market, By Product Segment
Flavored
Water
Functional
Water
Flavored
and Functional Water Market, By Region
North
America
Europe
Asia
Pacific
Rest
of the World (RoW)
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