The
consumers of UHT milk are those who require to store milk for a long
period of time. Due to apartment culture in the developed countries,
people have less time for shopping and prefer to buy groceries in
bulk. Milk is one such food item which finds its consumption everyday
in every household, but needs proper preservation. UHT milk
facilitates the consumers to store it for a long time as it has a
lifetime of six to nine months which is the key reason for its
increasing market globally.
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Global UHT MilkMarket Report with Full TOC at
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The
global UHT milk market has been very volatile in terms of competitive
environment in the past few years due to large number of mergers and
acquisitions. Presence of private label companies has increased price
competition in the market, especially in European countries such as
Germany, France, Spain, Italy and the U.K.
The
market in China, which imports large quantities of UHT milk, is
growing at a faster rate, thus attracting market players to increase
their investment in the country. Some of the other major milk markets
in Asia-Pacific region, such as Australia, India and Pakistan are
also expected to witness increasing demand for UHT milk, though the
current consumption levels in these countries are very low as
compared to the overall milk consumption in these countries.
Increasing urbanization and the apartment culture has led to the
growing demand for UHT milk. Weak global economic conditions is yet
another factor boosting the consumption of UHT milk as consumers are
switching to UHT milk from pasteurized milk due to cheaper price.
Also, while the total milk consumption is declining in some of the
developed countries of Europe, the same is increasing in
Asia-Pacific. This is expected to give healthy growth opportunity for
the UHT milk market.
Increasing
population coupled with growing income in developing countries such
as China, India and Pakistan has changed consumer habits in favor of
packaged food products. This has also resulted in rise in the
apartment culture in these countries, where people generally stock
packaged food and beverage items. In the western countries, consumer
prefer to stock packaged and processed food items due to their
longevity and ease of use.
The
Asia-Pacific countries are also following the same trend which is
witnessed by their increasing preferences for the processed food and
beverage items. Over 60% of the total milk consumed in China is UHT
milk. The global urban population, which was over 690 million in
2011, comprises about half of the population of China. The country is
expected to add another 300 million to 400 million people to the
urban population by 2030. As compared with the rural population, the
urban population is more influenced by the western cultures owing to
their better income levels. Thus, increasing urbanization is further
expected to escalate the demand for UHT milk in China. Australia is
another country which has a growing UHT milk market, though the share
of UHT milk was only about 10% of the total milk consumption in 2012.
However, it is expected to increase in the forecasted period.
Poor
cold chain infrastructure in the developing countries including China
is paving the path of growth for the UHT milk as the upkeep of
pasteurized milk requires proper cold storage. Private label
companies have been providing UHT milk at very cheap rate which is
also an opportunity for growth for the UHT milk market in the weaker
global financial environment. These private label companies have
large shares in the European markets.
Geographically,
Europe was the market leader in 2012, but the market growth in Asia
Pacific led by China, is expected to lead the market by 2019. Few
regional companies operating in some of the markets are Parmalat,
Candia and Dairy Partners Americas, while the global players include
Nestle, Lactalis and Fonterra.
The
UHT milk market is segmented as follows:
UHT
Milk Market, By Product Segment
Global
UHT milk market share, by product (by value)
Breakfast
Cereals Market, By Region
North
America
Europe
Asia
Pacific
Rest
of the World (RoW)
Browse
Global UHT MilkMarket Report with Full TOC at
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The
UHT milk market for major countries includes:
Market
Overview
Market
Size by volume (Historic and Forecasted)
Market
Size by value (Historic and Forecasted)
Market
Segment
Market
Share by product, by value (2012 and 2019)
Competitive
Landscape
Market
Share by company, by value (2012)
Market
Share by distribution channel (2012 and 2019)
Browse all Food & Beverages Market Research Reports @ http://www.transparencymarketresearch.com/food-beverages-market-reports-4.html
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